![]() People on LinkedIn are there to do business, so sometimes brief is better. HubSpot has had good success running short, to-the-point text ads, like “Get Leads from LinkedIn” or “Fill Your Funnel,” offering a free guide on click-through. Keeping it simple is powerful! - John Bracamontes, Acumen Studio What we have seen as being the most compelling and highest-returning ads are those that cut straight to the point, show the difference and value, and clarify the next step to take action. In the past few months, I’ve seen a handful of good LinkedIn ads, and all of them had one thing in common: They were straightforward and to the point. ![]() For marketers using LinkedIn, there’s an opportunity to provide targets with useful information, such as a downloadable ebook, and in exchange capture information about that prospect. We know from research that 57% of buyer decisions are made before buyers even pick up a phone to speak to a supplier.
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